people's love for poetry is measurably greater than their love for any other activity. Poetry fans don't just love poetry a little; they really love it.
David Orr, author of "Beautiful and Pointless:A Guide to Modern Poetry", googled "I like x" vs "I love x" for a number of interests, baseball, cooking, gardening, movies, etc, and poetry. His finding? People like movies but when they like poetry, they love it. (I love poetry.) Full story at link above.