Writing The Blurb

The struggle is real, my friends. But don’t fret! It’s not as hard as you think. Writing guru, Joanna Penn, points us in the right direction:

“You pick up a book because the cover or title looks interesting. The next thing you do is read the back blurb, or if you are online, you read the first excerpt which is usually the same thing. At basics, the back blurb is a sales pitch. It has to be almost an exaggeration of your story that entices the reader to buy, or at least download a sample to th...