A Day Apart: Live Notes on Mobile Web Design with Luke Wroblewski
A FEW QUICK NOTES from the first hour of A Day Apart: Mobile Web Design, an all-day learning session led by Luke Wroblewski (aka Day III of An Event Apart Seattle), Bell Harbor Conference Center, Seattle, WA:
Audience questions for Luke
How to take a website for desktop to mobile?
Do we need to care about non-Webkit?
Trade-offs between native and web
How to navigate differences between different versions of Webkit?
Mobile e-commerce: best practices
Challenges with different cultures/languages
Media queries
If no budget, what can focus on web to make mobile ok?
How to take a website for desktop to mobile?
Mobile e-commerce best practices
Multiple screen sizes and pixel densities
Time for one project: go mobile or tablet (in e-commerce)
CMSes and mobile—sigh
Best practices for page load
WHY MOBILE? Convincing clients/bosses to care
Of the 50% of total mobile commerce in the US, 70% of it is coming from one iPhone application (eBay).
eBay: global mobile sales $2 billion in 2010, $600 million in 2009. Real commercial opportunities emerging on mobile.
Best Buy: mobile web users doubling every year: 30M (2010), 17M (2009), 6M (2008).
PayPal: mobile transactions increased six-fold in 2009: $25M to $141M.
SOCIAL
Double-digit (28%) rise in social networking on mobile web.
Twitter: 40% of tweets sent via mobile, 16% of new users start on mobile.
Facebook: 200 million active mobile users.
Instagram: iPhone only app took three months to hit one million users. Six weeks later they hit two million users.
Mixi (Japan): 85% of page views on mobile vs. 14% 4.5 years ago.
PRODUCTIVITY AND MEDIA
Google: mobile searches grew 130% in Q3 2010
Pandora: 50% of total user base subscribes to the service on mobile
Email: 70% of smartphone users have accessed email on mobile device
"I don't want to be the record executive clinging to CD sales."
ADDITIONAL USAGE
Yelp: every other second a consumer calls a local business and generates driving directions from a Yelp mobile app.]]27% of all Yelp searches come from their iPhone application, which had 1.4 million unique users in May 2010.
Zillow.com: Viewing active listings 45% more often from mobile devices (audience is primarily active buyers, on location or scoping out neighborhoods)
Facebook: People who use Facebook on their mobile devices (200M active) are twice as active on Facebook as non-mobile users.
Shift in Usage
Let's look at Gmail:
Visitors to web-based emails sites declined 7%.
Visitors accessing email on mobile devices increased 36%.
But what about mobile web usage?
Twitter Usage
40% of tweets sent via mobile.
16% of new users start on mobile.
Mobile web usage
Mobile phones will overtake PCs as the most common web access devices worldwide by 2013.
600% growth in traffic to mobile websites in 2010.
Facebook and Twitter access via mobile browser grows by triple digits in 2010.
Average smartphone user visits up to 24 websites per day.
Top 50 websites constitute only 40% of mobile visits.
Opera Mini traffic up 200% year/year.
For more…
Follow the live tweets at afeedapart.com.
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