Book Trailers 101

The Blood in the beginning – An Ava Sykes Novel #booktrailer

Book trailers are relatively new on the marketing scene. They’ve been around since 2006, and present an interesting dichotomy of semiotics: Using audio/visual to promote the textual. The jury is still out on whether it can work.

You may have seen my latest trailer for the New Ava Sykes Novel – The Blood in the Beginning. Do you feel a sense of the story watching it? Yes/No? I’d love to hear in the comments!

Why book trailers?

The va...