Book Review: The Tao of Twitter

The book "The Tao of Twitter:Changing your life and business 140 characters at a time" by Mark W. Schaefer (@markwschaefer on Twitter) is a slim volume chock full of excellent advice for effectively using Twitter for business.

I particularly like Schaefer's use of true stories to help readers of his book appreciate the power of Twitter. Here's an example:

I had a client who resisted Twiter because she insisted that her customers had no interest in it. I conducted some customer research for her – completely unrelated to Twitter – and discovered that "social media" was the number one marketing and business issue for the majority of her customers!"

I recommend this book for Twitter beginners as an excellent way to be introduced to the power of Twitter and for Twitter advanced participants as an excellent source of tidbits of info they might not be utilizing.

As with all social media, Twitter changes so quickly that one book alone cannot be the only source of information on a specific social media platform. I have several books on Twitter, and "The Tao of Twitter" deserves a honored place among these books.

FYI – I also just read the book "Bags to Riches: 7 Success Secrets for Women in Business" by Linda Hollander (@wealthybaglady on Twitter and a fellow member of the West LA chapter of Our Common Thread).

Although the book was published in 2003 before social media had dramatically impacted the world of marketing, the book has very good advice for women or men starting their own businesses.

(c) 2011 Miller Mosaic LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of the social media marketing company Miller Mosaic LLC.

Phyllis and company co-founder Yael K. Miller (@MillerMosaicLLC on Twitter) have an upcoming social media 3-part webinar series this Tuesday (March 29) to help people become comfortable with the concepts of LinkedIn, Facebook and Twitter. Learn more now.