$2.99 vs $.99

I was having a conversation with my marketing rep (mother) and we where talking about book prices. At the moment my e-book on Kindle and Nook are priced at $2.99. I though about it and said to myself, "would I really pay $2.99 for a book on Kindle?" The answer...NO! I will not. So ran this decision pass my market rep (mom) and she totally agreed with me.
Now the prices has been changed to $.99, because me personally I will not pay more than that on Kindle even if it is a bestseller. The...