Did you know Free is a dirty word?

At least it is, according to my spam filter.

After I prepared my latest newsletter I had it send me a draft, as usual. This draft is sent only to me so I can make sure everything looks okay before *gulp* it gets sent to all my newsletter subscribers.

Today's subject line read: New Free Read Chapter, Coupon for Seduced

I kept waiting for that draft to hit my inbox. Waited, waited, and waited some more. This should have been a quick process! I contacted the all knowing Ally. "Check your spam filter?" Oh! Duh.

And there it was…actually, there they were. The first draft I sent and then the follow up draft I sent later because the first never showed.

Having read an article about paying close attention to your wording for things like subject lines and sign up forms I thought perhaps a change was in order.

New subject line: New Chapter of Ready & Willing, Plus Coupon for Seduced

Send new draft and there it sits in my inbox.

So, a quick note to all the authors in the audience, be careful about putting "free" in the subject line of your email. I know it's catchy to an actual reader, but it might not make it through the spam filter. #lessonlearned

Question: Do you know of any words that will get your email trapped in a spam filter? Share below.