Split Test Your Opt In Page For More Subscribers

On Monday, we talked about a subject that I would classify as a beginning level marketing skill: Using your Internet search engine skills to uncover marketing opportunities . Today, we swing to the other end of the pendulum with a more advanced marketing skill. We want to talk about the importance of optimizing your Opt In page by testing which elements give you the highest conversion rate.

Testing your pages for optimum conversions will either stoke your passion for testing or it will be one of