Products that Created Markets

iPod – ‘Music’ and changed how we listen to music

Xbox and PlayStation – ‘Gaming’ and changed the way we play video games

Kindle – ‘E-Books’ and changed how we read

 

Are you making the next one? Which industry are you disrupting? Which market are you creating? Which product or service are you making redundant?

If you are a corporation and not doing any of these, think again, for soon some one will do it. It might make you redundant.

These are all the result of ‘Corporate Innovation’ and the entrepreneurial abilities of their people. While innovation and entrepreneurship is the talk of the town, is it being spoken off in your corridors? What can you do to make ‘innovation’ thrive in your enterprise?

It is probably the only sustainable competitive advantage!

Think about it.