The Rabbit Hole or “It doesn’t have to be perfect, but it can’t suck.”

This is big. Maybe the biggest idea in the realm of children’s literature I’ve seen in years. Possibly my entire career. I don’t like using the term “gamechanger” but I can’t think of a better word in this particular case.

Okay. So imagine, if you will, a new children’s book museum. But where that term would usually invoke images of adult-centric locations, The Rabbit Hole is going to be immersive. They’re bandying about the term “Explorastorium” which gets you a bit closer to what they’re do...