On Friday I had a breakfast briefing at Deloittes for Gorkana. In conversation with Michael Davies from Gorkana, the topic centred around sport and the media, and how the biggest challenge facing brands right now is how to exploit the Olympics in 2012.
You can read a write up of the briefing
here. (you do not meed a membership to read the article)
You can watch the briefing
here.
Published on March 18, 2011 08:55