10 O'Clock Live is shedding viewers. Oh dear

Channel 4's groovy, topical, political comedy show for the nation's yoof 10 O'Clock Live is being hammered in the ratings. It launched in January with 1.4 million viewers. Now its audience has slipped to less than half that. Its commissioners at Channel 4 are putting a brave face on this. But it doesn't sound like the definition of a great success story. I wonder why that could be.

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