Question for the Hive Mind

Imagine you are a traveler arriving in a small market town--this doesn't have to be specifically Europe; any town that fits the parameters will do--in a time period roughly ranging between the late medieval period and early modern. Basically, when there is a fair bit of movement on roads, enough that travelers are a known commodity.

This is a world where the widespread machine manufacture of cloth is still uncommon. Obviously, the notion of ready-to-wear is not on the table.

Where would a trave