Digital Marketing: Fail forward, fail fast, fail better

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Greetings from Oslo Norway.  I'm here giving the keynote at Web Forum 2011.  It struck me as I watched some Norwegian toddlers attempting to ice skate for the first time that we can learn something from them.  They kept falling down, but they immediately got back up and tried again.  We need to do the same when it comes to digital marketing.  We need to fail forward, fail fast, fail better.  The only way to increase our rate of learning is to increase our rate of failure.

Also, kids were helping each other get back up on their skates.  Adults can't do it alone digitally so look for and take that helping hand when needed and more importantly provide that helping hand without being asked.

Since we are speaking of ice skating and hockey, you should definitely check out hockey fanatic Guy Kawasaki's latest book Enchantment.  It is a must read.

 

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