54: How to stop common B2B dysfunctions in the product team

For those of you who work in business-to-business (B2B) companies, how many of these sound familiar?

“Our product team is always called in to fight customer fires post-sale.”

“Sales people bring product managers along to answer customers’ techie questions.”

“The product team isn’t allowed to speak to customers unless they’re in a sales meeting.”

“Our sales team will often sell something that doesn’t exist, then make it the product team’s problem to make it happen.”

“Our product backlog is ful...