Web App Masters Tour and UIE Online Seminar

Event discounts ahead! Read on...



It's an odd and marvelous thing to share the stage with professional heroes. I've had the good fortune to do that several times over the past several months as my speaker's dance card has filled up. I've shyly met scores of my internet idols in conference green rooms and after-parties, an altogether great experience.



And so of course I felt that same thrill when I was invited by the one-and-only Jared Spool to join the Web App Masters Tour, the conference series organized by UIE, Jared's web usability powerhouse. I'm a little giddy. (If you're interested in finding out what the tour is all about, they're giving away recordings of last year's talks for free, through March 14.)



This year, the conference's focus took a surprising turn toward toward mobile, as Jared explained:




As we were finalizing the program for this year's UIE Web App Masters Tour,
a theme quickly emerged that we hadn't originally planned on: designing mobile applications.…
It's clear that there's an energy around UX design that is far more vibrant
than ever before. I wanted to know where that was coming from. As I dug
into our research, I realized there are multiple forces making all this happen.
And right in the middle of these forces is the world of designing for mobile.




I have a mobile bias, of course, but man, it seems to me that the program and its speakers are strictly top shelf.



Me, I'll be talking about sorting through the chaotic mobile environment to choose the right mobile platforms for your organization, whether that's a mobile website or a native app on Android, iPhone, BlackBerry, or one of the jillion other operating systems out there:




Cage Match: Native Apps vs Mobile Web

When deploying our applications in a mobile world, eventually our conversation turns to the million-dollar question: Do we implement a native app or build a web-based interface? Native apps give us faster performance, great animation, and a natural look and feel. Web-based apps have the promise of build once and run everywhere, plus they use familiar skills of HTML and CSS. It's a close decision.



We've asked mobile expert, Josh Clark, author of Tapworthy, to guide us through the pros and cons of this difficult choice. He'll walk you through the advantages and disadvantages of each side, plus expose you to some interesting alternatives rarely seen before.




For a little preview, tune into the conversation I had with Jared about this very topic during his regular podcast.



Discount on Web App Masters Tour

Register now with discount code WAMT11 and get $100 off the ticket price. The tour is slated for:




Philadelphia (March 21-22)
Seattle (May 23-24)
Minneapolis (June 27-28)


Online Seminar on Mobile Design

Separate from the Web App Masters Tour, I'm also contributing to UIE's series of online seminars. On March 17, I'm giving a 90-minute presentation on mobile app design:




Mobile Design: Designing Tapworthy Mobile Apps

With mobile quickly emerging as a viable and practical source of web based content, designers need to know how to adapt and keep up. In this lively, insightful seminar, designer and Tapworthy author Josh Clark walks you through the surprising changes in technique and perspective that mobile design demands. From first concept to polished pixel, you'll learn to "think mobile". And you'll be shown how to craft interfaces in tune with the psychology, culture, and ergonomics within the context of an audience on the go.




What's that? You want a discount code for THIS, TOO? Well, don't tell 'em you heard it here, but if you use code GLOBALMOXIE when you register, they'll throw in lifetime access to the recording for free.



Hope to see you at one or both of these events.


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Published on March 11, 2011 13:01
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