Focus on Process—Whether Growing a Business or Publishing a Book

We’re an instant gratification society always focused on the finish line.

I just received another LinkedIn message today that basically asked, “Can you tell me how to get my book written, published, and launched? I’ve got a great keynote opportunity coming up in about 2 months, and I want to have the book ready by then. And I want to get some great high-visibility testimonials for it before we launch.”

Although I do sometimes coach people on book writing and book publishing, I always turn...