BuyMeOnce.com’s Tara Button finds and promotes products to be used for a lifetime

Upon discovering Tara Button’s BuyMeOnce.com, I more than appreciated it—I admired it (like how Ashton Kutcher did). As promised in its name, Button wants strongly to “Change our throwaway culture to a ‘keep’ or ‘pass on’ culture.” In essence, buy once, use for a very long time: years, decades, centuries and beyond. Here, she shares the motivation behind her project, in addition to thoughts on doing the work to realize an idea.

When and how did you arrive at the idea of BuyMeOnce.com...