On Accelerate! Now: Episode 140 with Bridget Gleason. Mastering the Complex Sale

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In today’s episode, Bridget and I talk about the complex enterprise sale. Listen in as we talk about many related topics including the following:

What is a complex sale?
How complex enterprise sales changed in the last 5 to -10 years.
How to sell complex business solutions to smaller enterprises.
How does the buyer’s perception of risk affect their decision making process?
How to identify all the players involved in the decision-making process.

The post On Accelerate! Now: Episode 140 with Bridget Gleason. Mastering the Complex Sale appeared first on Andy Paul | Strategies to Power Growth.