Subvertising Fails to Work

This week we turn our attention once again to media manipulation. In my book, Gotcha! The Subordination of Free Will, I flesh out the counterintuitive nature of disclaimers and retractions. However, a new study reminded me of just how important it is that we all remember they simply have no power. The fact is, you can retract a story but the research shows that even when you know the story was incorrect, you nevertheless form your opinion around the original content. So if an article insists that XYZ is harmful based on arguably reasonable evidence, then even when the article ...