R is for Reviewers

So supposedly enough reviews really help you sell books, right? I wouldn't know. I've never had enough reviewers to push me into one of these higher sales categories. So I thought I would bring the questions to YOU!!!







How does one IDENTIFY potential reviewers?



Is there any way to incentivize reviews? (like not pay for them—that doesn't seem cool, but to encourage people to read and review)



Are any of the sites that help you find reviewers particularly good?



Do you know specifics on how much X reviews help sales-wise? (like what is the minimum you really need and are there tiers after that?)