I am not a brand

You are not a brand.


You're a person.


A living, breathing, autonomous individual who doesn't seek to maximize ROI or long-term brand value.


You have choices. You have the ability to change your mind. You can tell the truth, see others for who they are and choose to make a difference.


Selling yourself as a brand sells you too cheap.


(Actually, if a brand is nothing but the promises made and kept and the expectations we have, then yes, I guess you are a brand. The modern kind, the brand where connection matters a lot more than ads or hype.)



            
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Published on April 16, 2016 02:10
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