Why Jony Ive rides in a chauffeured Bentley

The striking thing about Motor Trend‘s piece on the rumored Apple car is all the talk of the “user experience.” The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles […]

(via Cult of Mac - Tech and culture through an Apple lens)