Comment on The Work: What a Philosophy Professor and Strength Coach Can Teach Us About Our Careers by Casey Ames

I’m starting to see a process emerge from your work for getting businesses started.

1) Market / Product / Founder Fit

2.A) Anti-fragile planning (for within that market)

2.B) Find your hedgehog concept (Finding the work only you can do)
Not that this can be found like finding your lost keys, but should always be consistently evaluated and worked on. More like chipping away at marble to get a sculpture

3) Figure out the high ROI work (aka “The Work”)*

4) Do “The Work” inside the right boxes...