The Alumni Letters, Part Three

“You never call, you never write.When you do, it’s only because you want money.And when I send you money, you forget to say thankyou.”

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Does your college or university have a culture of gratitude?

What’s your process for acknowledging a gift from a donor?

Are small gifts as meaningful to your college as the large gifts?

No matter the size of the gift, you must express your gratitude to your supporters (alumni, friends, and donors), remembering that their gifts are meaningful and their genero...