Why Authors Should Use Professional Cover Art

You've written a great story. You've edited it. Everyone who reads it loves the story. You've bought your ISBN. You're ready to sell it as an Ebook. Wait a second. Did you decide to wait on the cover? If so you could be making a very costly mistake.

The plain truth is that people judge books by their covers. That's where that cliché, "you shouldn't judge a book by its cover" comes from in the first place. In brick and mortar bookstores the average buyer takes only 35 seconds to size up whether or not to purchase a book. She takes a lot less time to decide buying ebooks. A professional cover design is going to be your first step.

Think about it. When you're browsing through titles online, which ones are most likely to draw your attention: ones with visually appealing art thoughtfully introducing your story or a black and white thumbnail picture of your beginning text?

Most readers are going to react the same way you do. They'll look at the cover, read some of the product description and after a few seconds they'll have decided whether or not to buy your book.

Whether your title is a work of fiction or non-fiction, most people are going to be more quickly drawn to find out more on your ebook if you have a well-designed cover.

The internet and ebooks have done much to democratize publishing for authors. Costs are lower than ever. There are still some essentials in which successful authors should consider investing. One of them is a good cover that's representative of the content in their books.

If you want to boost your online sales and you don't have a cover, try adding one and see what happens.