Email Lists: Supporters vs. Fans

All writers love their email lists. But is it really that essential for indie authors? I mean, before email lists there were mailing lists. Most writers didn't get a mailing list until after there was a need for it, meaning they had lots of fans. So where does that leave most indie authors? And who are these lists actually for?

The world is a rather peculiar place these days with everything at our fingertips and anyone can prepare in any way they want. No longer are such things left up to corporations, figure heads or an agent. These duties are left up to the common individual and you can take your aspirations as far as you want. Is it always successful? No. But most people look at it as a precursor to success and preparation is of utmost importance. This preparation can lead to many failures, but learning from these failures while not in the spotlight will get you ready and at least more prepared.

Email lists, I do believe, are worth discussion. Another way to relay information to fans and share new product as well as connect to people on a more personal level. After all, the fans are the reason for your success.

But how about when an indie author has more supporters than fans? Is it important to have an email list then?



Fans will buy your next product and sign up for that next book. These are the people who want to shell out the bucks, and will be around for events and book signings. The fans are in awe and really appreciate your talent.

Supporters are there for you on a weekly basis. They provide encouragement when you are down, inspiration when things get tough and mentoring as needed. Sometimes they pay, but really after all they've done for you...would you really want them to? If anything you owe them for exactly what they're there for, the support.

So indie authors who have an email list and not that many fans, but mainly supporters: Is it really necessary at this point in their career?


Sound off and let us hear what you think. Leave a comment below.





SK Thomas is a writer, author, book reviewer and the curious creative complex brain behind this blog. Connect @skthomasauthor or http://www.skthomasauthor.com to learn more about her Pawned Queen Thriller Series.