The "Code on the Road" game is shown to passengers in cities with a lot of tech talent.
Uber is using a game to recruit engineers from its pool of passengers in select cities, Business Insider reports. The in-app game, called "Code on the Road," appears on the screen of the Uber app when a passenger begins a journey. If a user accepts the game challenge, they have to complete three coding problems within 60 seconds each. If successful, they are offered the chance to contact Uber directly to get a link to a job application.