Creating biased book statistics…

This post is a follow-up on my post “Book Marketing—Anecdotes v. Real Stats.” In that article I was ranting against people treating anecdotal evidence about book sales as reliable statistics. Now I have something else to be riled about: Jellybooks. This reader analytics company based in London makes studies of book reading habits and passes the results off as reliable stats. Sound harmless? Please, please, don’t bury your head in the sand—it isn’t harmless at all! Both readers and writers sho...