Apple Is Making Color Quality The New Killer Feature

With more colorful screens and technologies to adjust hues to ambient light and time of day, Apple is pushing color as the next big thing.

For years, Apple sought to accentuate the elegant design of its products by using simple colors like black and white, then later expanding to silver, gold, and rose gold. And it has touted the retina display and color quality of iPhone and iPad cameras. Now, Apple is focusing on improving the quality of color hues on the screen, which have the potential to actually improve the health of users.

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