The problem with your high conversion rate

What’s your ultimate business objective?

You shouldn’t have any trouble answering that question. And yet, when it comes to conversion optimization, there’s often a large disparity between:

What marketers are measuring, and Their ultimate business objectives

Many companies fall into the trap of optimizing for the conversion rather than for the bottom-line. But this ‘click-first focus’ can have a truly negative impact on your business.

Even when you’re tracking the ‘right’ goal, like an order...