Think Different, Apple: Scrap The "Special Events"
To make us care about its product announcements, Apple needs to take a page out of the Steve Jobs handbook and kill them.
Dreary, claustrophobic, and middling aren't words that anyone ever used to describe Apple's product announcements when Steve Jobs was at the helm. But they serve just fine for yesterday's affair, in which CEO Tim Cook and a series of drab Apple executives announced a 4" iPhone, a powerful iPad Pro, and a number of smaller improvements, ranging from pretty watchbands to significant upgrades of its mobile operating system.
No comments have been added yet.
David Lidsky's Blog
- David Lidsky's profile
- 3 followers
David Lidsky isn't a Goodreads Author
(yet),
but they
do have a blog,
so here are some recent posts imported from
their feed.
