How should you price your ebook?

This is an interesting question for readers. Their only vote in the matter is with their purchases. So, let’s analyze that first. Readers rule. They tend to reward the known more than the unknown, though. When readers (and I’m one, so this applies to me) get comfortable with an author, they’ll pay a higher price, but only up to a certain point. When we’re trying out a new author, we want to be rewarded for trying someone new.

That’s human nature and probably explains why authors and publisher...