Nike Introduces HyperAdapt, Its First Self-Lacing Shoe For Consumers

At a splashy event in Manhattan, the sportswear giant also introduced the Nike+ app and anti-clog technology for soccer cleats.

Nike ushered in the "era of personalized performance" with several new products, including a personal fitness app and what it is calling the first self-lacing shoe for the consumer, during a showy product launch event in New York City on Wednesday afternoon.

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