Ive says Apple Watch is a fashion system, not a product

Apple Watch was never designed to be a singular product, according to Jony Ive, but a whole fashionable system in its own right. Not just in a functional sense, either, as part of an Apple tech ecosystem. In an interview with Mashable’s Christina Warren, Ive points out the form that enriches the Apple Watch function. […]

(via Cult of Mac - Tech and culture through an Apple lens)