BuzzFeed Launches New Cross-Platform Ad Format
Swarm will allow advertisers to target viewers across BuzzFeed's site, apps, and social media accounts.
BuzzFeed has debuted a new ad format called Swarm, which will let advertisers simultaneously target viewers across BuzzFeed's website, mobile apps, and six top social networks, according to Adweek. The product was unveiled at South by Southwest Interactive, during a keynote on Saturday by BuzzFeed CMO Frank Cooper.
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