Using Amazon with Social Media Can Reach Readers via Mobile Devices

Thanks to Steve Jobs, his iPhone and the roll out of the App economy over the past few years, everything for self-publishers has changed. It's a good thing too. Now your titles can be in the hands of your readers when they want and where they want.

A traveler riding shot-gun can be saved from boredom by going to Amazon on their Android phones or the iBooks app for the iPhone to download and read your next great work.

Though Jobs may have been the first to introduce the app concept, Amazon may offer the best platform for self-publishers to distribute and market there mobile books. Here's why.

First, Kindle apps are also readily available on all type of mobile devices including the Android, iOS, Windows Phone 7 and Blackberry. Second, Amazon allows links to every single Kindle title to be shared. This is very important when it's time to market via social media platforms.

In fact, using Amazon also opens the door for authors to very easily market their books via their Facebook personal and fan pages, Twitter and other sources like the About.me splash page service.

Twitter in fact is used more often via mobile device than PCs. So why not Tweet a link that leads directly to the Kindle purchase page? Doing so will position you to be picked up by people using their phones. There readers can quickly view a description of your title and then pull out their credit card to make a purchase.

The most powerful reason for doing this is that mobile is where readers are going. More and more, books are being downloaded to E-readers of some sort. Along with that, people are looking to have one mobile device that allows them to communicate with others and find entertainment.

I believe self-publishers who adopt this will reap the awards.