While the Amazon brain trust puzzles over how to deliver boxes of books via drone, this Taiwanese beer brand is already headed your way���with beer.
In this marketing stunt promoting Honey Beer (yes, beer brewed with honey), Bee drones were dispatched to bring sample six-packs to office workers. Advertising enticed 15,000 people to register online for delivery in its first 10 days.
Meanwhile, sales were up 400% relative to other fruit-infused beers the brand had recently launched.
Now that's a special delivery.
Drink in the details, here.
NEW: JOIN OUR LINKEDIN GROUP
Like us on Facebook
Follow us on Twitter
Listen in on iTunes
Published on March 13, 2016 17:14