Coming to a Mailbox Near You

Operating under the "people can't buy/read your book unless they know about it" principle, I mailed out a few postcards.

To be exact, I mailed 1376 postcards to bookstores and libraries.

I didn't use postcards for my first book, but I thought I'd give this "low-tech, old-school" approach a try.

I designed the postcards using Photoshop, and I got them printed by Printplace.com  (affordable and good quality).

Here's the front:

And the back:

I spent hours sticking on labels and stamps. (And boy, were my arms tired!)

The mailing "dropped" last Friday, so the postcards should be arriving this week. As is often the case with marketing/promotion initiatives, I'm not sure how I'll be able to tell if this effort was "successful."

Unless I happen to hit a bestseller list. Then I'll be mailing postcards for all my books.

This has been another "behind-the-scenes" glimpse at the promotional efforts of a mystery writer.