Why You Can’t Afford To Ignore Your Employer Brand

According to Randstad, U.S. businesses spend more than $110 billion on talent acquisition. That’s more than $3,000 per hire. Just looking at the numbers alone, there is not a company in the U.S.—and I would argue the world—who can afford to ignore their employer brand.

For one, job seekers are more informed than ever before. Consider the fact that nearly half (46%) of Glassdoor members read company reviews when they first start their job search, even before speaking with a recruiter. And nea...