Cola Wants You To Spend As Little Time As Possible In Its New Messaging App

The app's polling, location, and scheduling features streamline all the chat debates that normally require dozens of text messages.

For any new smartphone messaging app, the biggest hurdle is getting people to switch over from the ones they already use, such as WhatsApp, Facebook Messenger, and even plain old SMS. To win their hearts and minds, new messaging apps have to walk a tightrope between introducing new features and aping the de facto standard interface that users know and love. The startup Cola's new app, launched on Wednesday, toes that line while offering additional chat functions to keep your conversations short and productive—so you can get on with the rest of your day.

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