Irritating Amazon Reviews

OK, to start off with, I have to admit that my skin is not as thick as I would like it to be. And because of that, I really should not read reviews of my books on Amazon. It is, to say the least, highly aggravating. As on the Internet generally, people can say what they want and there is no mechanism (well, no effective mechanism) for making sure they say things that are true, right, or responsible. So why do I read these things? I suppose in hope (idle hope, most of the time) that the person...