Facebook Ad Server Atlas Doubles Down On Serving Video And Native Ads

On Monday, Facebook said it would retire an ad-buying beta program it launched last year through Atlas, the company's ad server.

Facebook announced on Monday that it is shutting down a buying platform that the company had been testing since last year, through its ad server, Atlas. The move comes after Facebook discovered the program was plagued by low-value advertising—in large part due to the popularity of banner ads—which means marketers were wasting ad dollars on content that did not attract enough eyeballs.

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