How Apple Plays Upon Our Insecurities

Most advertisers play on the psychological phenomenon of association/disassociation. An example of association/disassociation might be displayed in a comment like: “The trailblazers lost last night” when my team loses, and “We won last night” when my team wins. I disassociate from what I perceive as losing and associate with what I perceive as winning. I explain why I think we do this in Searching for God Know’s What, relating it all back to what really happened at the fall of man. But right now