When Should I Start Marketing My Book?

This is a common question I’m asked by authors-in-the-making, “When should I start marketing my book?”

My answer is, “Optimally, before you even write the first word.”

A lot of people are shocked when I say that. Probably because they’re scared to start marketing something they haven’t even begun writing yet. What if they aren’t able to do it? What if they say they’ve got a book coming and they can’t get it done? What if they look like a fool in the process?

You don’t have to actually announc...