The Author Toolbox: Build an Email List

There are a few pieces of the marketing puzzle thatan authorcan control. Of course, your unique voice and style are a vital part of your books and since YOU are your brand, you in turn can control what message you send. You also control your website with or without a blog as a home base. The last piece that you own is your email list or subscribers.

Ask the business gurus and they will tell you that email marketing has consistently resulted in more successful conversions than any other form o...