Facebook May Pay Celebrities To Use Its Live-Streaming Platform

Facebook COO Sheryl Sandberg is pitching talent agencies to beef up Facebook's live content with celebrity users, Re/code reports.

For the past few years, Facebook has been working to attract celebrities—who in the past have been more active on Twitter—to its platform, in part by adding features like verified accounts and trending topics. Facebook even created the Facebook Mentions app exclusively for celebrities, to help them manage notifications and public interactions. When the social network introduced live streaming last year, it debuted the service on the Mentions app.

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