Lands’ End Does Right Thing

A reader forwards me this e-mail that came to her after she wrote to Lands End over the Gloria Steinem flap:

Dear [Name]

Thank you for your email and sharing your honest feedback with us.

We apologize for any offense and concern caused with our recent featured interview with Gloria Steinem.  It was never our intention to raise a divisive political or religious issue.

We greatly respect and appreciate the passion people have for our brand.  Lands’ End is committed to providing our loyal customers and their families with stylish, affordable, well-made clothing.

We sincerely apologize for any offense.

Sincerely,

Kelly Ritchie

SVP, Employee & Customer Services

Lands’ End

As far as I’m concerned, that should be the end of it. The company screwed up, it apologized, and we customers should forgive. I suspect Lands’ End has learned its lesson. Good on the customers for complaining, and good on Lands’ End for responding as it did.

Interesting to consider, though, how this would have played out if the company had featured not a pro-abortion feminist, but an LGBT activist, and received complaints because of it.