What do you think of BBC three pretending to be a fanperson/shipper on twitter and tumblr? : Sherlock

What do you think of BBC three pretending to be a fanperson/shipper on twitter and tumblr? : Sherlock:

:

geekgirl1:

weeesi:

lynneyginnyjoan:

ewebie:

vanetti:

to-johnlock-hell-in-a-handbasket:

dantective:

tykobrian:

vanetti:

lol

pretending…??????????????????? -_-

I’ve been thinking about this for a while and this seems like the right opportunity to say it: Some day in the not too distant future, Three is going to be used as an example of Social Networking Done Right in marketing schools. And by that I don’t mean to imply that they’re pretending to be fans, I’m saying that BBC hired the absolutely right people for the job. They didn’t do what most other companies do: hire marketing people who try to interact with the customers/fans but ultimately have no real connection to them and don’t understand them.

Instead, they hired fans (disclaimer: I don’t know the people behind the Blob but I think we can all agree that they’re fans). 

It sounds so simple and in those future marketing schools people are going to laugh when they here that it was so revolutionary to hire fans to interact with fans.

Those people on reddit seem to think that Three is some kind of impostor who pretends to be a shipper. Nothing is further from the truth. “Shipper in chief BBC Three“ is an accurate title.

I love Three. They’re sweet and funny and supremely excitable, like all of us on tumblr. How many official social media accounts of companies get people to make fan art and fics of their mascot without the incentive of a competition?

And you know what the best thing about this is? When others finally cotton on to this excellent strategy, so many of my tumblr friends are going to get jobs where they literally get paid to tumbl all day.

(Edit: also now that I read the entire discussion, there’s a lot more people on the pro-bbcthree and shipping side than the anti.)

this is beautiful

@bbcthree is fabulous at their job on here.

It is… similar (though not the same) as @dennys who 100% knows the target audience and gets right in there with the crowd they want.

It’s actually brilliant. And they are fantastic to interact with.

::Anderson voice:: I believe in @bbcthree

protect three at all costs (ง︡’-‘︠)ง (ง︡’-‘︠)-o (ง︡’-‘︠)ง

@bbcthree is a gem amongst pebbles

This entire thread brings up a tangential but still relevant question:

Why is the BBC engaging/encouraging/interacting with the “crazy” shippers?

It certainly implies a certain level of acknowledgment, which is fascinating considering most of the “casuals” that make up most of the viewership numbers wish we’d go far away.

It would be just as easy to have a social media presence dedicated to proclaiming “It’s just a detective show. Shippers are mental. Johnlock is a fantasy world and will never happen.”

It certainly reads like encouragement. Maybe even roundabout endorsement. But why?

Agree with all this. I love BBCThree! And yeah, I think it gives us hard core fans a feeling of ‘we’re not wrong’ or ‘they understand us behind the scenes’ that is encouraging and exciting and just helps grow the community. 

I’ve not sure if Three really has any inside info. I think the dads are keeping the end game so close to the chest, even the crew doesn’t know. But still, Three is coming at it from a fan POV. (and johnlock!)