Scott Nicholson's Blog, page 30

December 15, 2010

Ads in books?

Writers are already appalled at the prospect of ads in books, but it is as inevitable as rain.

As soon as the dream of making riches as a writer fades from public consciousness (and Stephen King quits featuring bestselling writers as characters), then only a peculiar, suspect group will still be writing. For every Joe Konrath, there are 100,000 people selling a book a week or one a month. I have books ranked all up and down the scale so I have a pretty good idea of what a ranking equals in total sales. The trouble is that right now 100,000 people are reading Konrath and thinking that's going to be them.

Honestly, all those who fear the indie onslaught just need to wait a few years. 10 million slush manuscripts will be pulled from the drawer and sell nothing. Trend over.

About the same number of writers will be making a living then as now. But some of them will be different writers. Some of them will be selling ads. Some of them will do whatever it takes to be a writer and make it work. I went three years with no book deals. I lost faith in the system but never myself, and I wrote some of the best books of my life on only the dimmest of prospects. My best-selling book was never meant to be published. It was survival. I survived.

I just picture those Soviet dissidents in Siberia, scrawling classics on frozen animal skins in beet juice. Renoir, crippled with arthritis, his legacy made, but still cranking them out from his wheelchair. Socrates drinking poison instead of pleasing the crowd.

Instead of saying I will never do something, I now say "What hasn't been created yet, and how can I get to it first, and how can we share it?"

If you're interested in talking with me about promoting in books, drop me an email at hauntedcomputerbooks at Yahoo and let's brainstorm, or kick it around in the comments.
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Published on December 15, 2010 08:05

December 13, 2010

Head Cases Now Out

Head Cases, a collection of psychological suspense and paranoid horror, is now available on Kindle for 99 cents.
Seven stories, including the first-ever appearance of "Fear Goggles." Bonus stories from William Meikle and John Everson, and a bonus essay "The Writing Life."
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Published on December 13, 2010 16:59

December 12, 2010

Why NYT list and BookScan data are worthless

NYT to report e-book sales! You can pay to get your own BookScan data! Hooray! Indie authors and e-books are now legit! We won!

Dude, put down the coffee cup and slowly back away. In prehistoric times, pterodactyls ruled the sky and I'd get on the phone to Ingram's warehouse and see how many copies of my books had shipped. It sort of seemed important, although I never knew what to do with the data. And what agent, editor, or author wouldn't want to say, "I'm a bestseller" and "moving tons of units"?

But if you are an indie author hoping to get some attention, or an underground success planning to go blinking to the surface world, you might want to temper expectations. Or better yet, not waste a second of your time or energy.

Firstly, the NYT bestseller list will only report major publisher data--many indies and small presses will not be reported. You need different ISBNs for each format, and you need it all to be aggregated by some central processing unit. Who will control that? The Times? The publishing industry? BookScan? And who is going to be volunteering the numbers? Amazon, which probably has 80 percent if not 90 percent of the e-book market? Yeah, right.

If you want to go to all that trouble just to appear on someone else's lists, be my guest. Disintegration doesn't have an ISBN at either Amazon or B&N. It was a bestseller, hitting #30 in the Kindle store, which definitely put it in the top 50 of e-books worldwide. For only a time, but still...as my daughter says, "Once you are a bestselling author, you are a bestseller forever." Hardly anyone will know it was a bestseller, even the people who bought it. It doesn't even have an ISBN. Amazon and I are the ONLY ones who know how many it sold. And neither of us are telling.

And the people reading the NYT are not the indie author's audience--they are reading a newspaper, for Jiminy Cricket's sake. They might as well etch it into a clay tablet and send it out via a fleet of carrier pigeons for all the good it will do. Look, the people who were most excited about that announcement, as evidenced by TweetStream, that cool-a-meter of our times, were the entrenched industry types at every level who have so much invested in the continuation of their careers. It's understandable, but it doesn't mean you as an indie author should fight against the currents of time to join them.

The NYT list has been bought and sold for decades--that data is based on advance store orders, which means major publisher push and co-op money paid to big booksellers. Haven't you ever wondered why books show up as bestsellers before they are even released?

This is all a shell game, high-stakes ego moves, a valuable tool or a cudgel depending on your needs as a publisher or bookseller. Sure, some people wander into bookstores and blindly grab the first book they see, and booksellers stack bestsellers in the front of the store, and everybody goes through the motions. I'm surprised there isn't a Patterson store yet, wall to wall offerings by The James Gang.

Bestsellers are made, not born, often even years in advance of their publication. Janet Evanovich doesn't sign a multi-million-dollar, multi-book contract to gather dust, spine out, on the E shelf in "Mystery." How many "surprise bestsellers" have you read about? How did Stephen King just happen to get a copy of Justin Cronin's "The Passage" months before publication? Why did the publisher decide to print 10,000 advance review copies of The da Vinci Code?

Besides, what does the term "bestselling author" mean anymore? I've seen indie authors on the Internet shouting, with multiple exclamation points, "I just hit #19 in the category of Greek History: Ancient Pottery Shards!!!!" There's even a guidebook out there on how to trick up your keywords to rank high in obscure categories so you can be a "bestseller."

BookScan? Measuring point of purchase hard-copy sales at a limited number of outlets? What is that good for these days? Where's Walmart, the airports, Christian bookstores, specialty shops, hand sellers, the drug store that sells local books? Yes, there is a "geographic tracking," but what do you care? Say you're selling lousy in Buffalo. Are you going to hop in your car and drive up there and do a book signing? Can't your e-book squeeze through the frozen ethernet of the Great North?

The bestseller list already exists--there are only two. Kindle and B&N. The Kindle bestseller list IS the e-book bestseller list. No one in NY will admit it and you won't read it in PW. That's not sexy, and major publishing is at an uneasy detente with Amazon at the moment. Amazon has never revealed their data on anything significant, only in the loosest of terms that makes it look good (i.e. "We sold out millions in seconds....")

As an indie author, it is against your best interest to even use ISBNs. They are not required by either Amazon or B&N. The only outlets that require them right now are Sony and Apple iBookstore, and those markets are hardly worth investing the $10 an ISBN will cost you at Smashwords. Oh, yeah, everyone wants their own ISBN for each format and their store, and it has to be different from the ISBN of the print version(s). Seventeen flaming hoops, lots of cost and inconvenience, and all you gain is the ability of corporations to easily track you? Yeah, I'm jumping on that one.

The NYT list is just one last attempt to make NY valid in the new era, and it might have been interesting a couple of years ago, and maybe there's a long shot of a Hollywood sale--but I suspect more movie producers own Kindles than read the NYT. It gets attention because of "tradition," but what is tradition worth right now? More importantly, what is tradition worth to YOU? The most successful indie authors I've seen don't even know what tradition is, nor do they care.

This is data for the publishing industry. I've said repeatedly, if you are an indie author, you are not in the publishing industry. You are in the YOU industry. You don't need to view the publishing industry as competition, not yet, but you might want to consider whether you invest resources in their industry or in your industry.

Just typing all this up kept me from working on my current project, but maybe you will buy my books, or learn something, or tweet me, but in a way, this was energy wasted on tradition. Picking up the hammer to knock down a wall is tedious when you can simply walk away from it, go around it...or fly over it.

If all you ever wanted was to call up Mom and your sixth-grade English teacher and say "See, I told you I'd make the list," then I say go for it. For everyone else, you are better off writing that next book and getting on the list of your reader. That's the list that matters.

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Published on December 12, 2010 06:40

December 10, 2010

Divergence

The publishing world has two paths right now. The first is tradition, with PW reporting ebook growth slowed in October (but overall sales still grew) and Huffington Post lamenting the closing of bookstores.

Then there's the path taken by J.A. Konrath and an accelerating number of authors--the indie way. Or self-publishing. Or vanity press. Whatever.

Joe loves to delve into numbers, and rightly so, given his success and his platform that feeds on being a center of the indie world. It's a smart business, and he's interested, and he's always gone the extra mile to be out front on promotion and the future. And, rightfully, bunches of successful authors chime in with their own numbers. So both paths look a little skewed--New York is shrinking and indie is growing, suggests these two groups of data.

I have no doubt indie is growing, but when I posted on Joe's blog, I didn't see anybody in there saying "I only sold 12 copies that month." But there are hundreds of thousands of authors who sold only that many or less. I know, because I have rankings all over the map for my 18 or so books. I know roughly how many sales will get you at a certain rank, and it's pretty easy to get "locked in" at a certain level. Success breeds success, and not selling makes it harder to sell.

So, really, there's not enough evidence to make a comprehensive analysis, and I don't think the data will ever exist, because few indies will report their numbers, most don't use ISBNs to track sales, and PW will always get a very myopic and limited view of the market. It's simple enough to look at the Kindle bestseller list, which is, for all intents and purposes, the overall e-book bestseller list (though the UK Kindle market is expanding). Bestsellers still sell the best, and that hasn't changed.

What has changed, and what affects me happily, is that books stay in print and available and continue to reach new readers. I love expanding--getting emails, blogging, and even reading my one-star reviews. I say the customer is always right and I stand by it, even when the customer doesn't like my product.

But I've learned that people often take personal truth as a universal truth. For Joe and many authors, it's the best of times and the future looks bright. For an editor who just lost a publishing job, the future looks gray. But 99.9 percent of the readers don't care which view is right.

They want content how and when they want it, at a price they are willing to pay. That's pretty much the X factor to which all surrounding conditions respond. It's not indie success or publishing-industry failure shaping the landscape. Readers are tugging this tide. And it's absolutely cool.
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Published on December 10, 2010 17:48

December 8, 2010

Kindle Giveaway Blog Tour Winners

Congratulations to ellepaulette (Kindle DX), hufflepuffgrl13 (bonus Kindle 3), and dragonfly1976 (Kindle 3 for newsletter followers). Emails have been sent to the winners, who have one week to respond.

ellepaulette came from Book Faery and hufflepuffgrl13 came from Sparkling Reviews.

Winner were randomly selected by Ross Cooper and Evelyn Johnson, staff members at Watauga County Public Library. Thanks to tour sponsors Amazon, Dellaster Design, and Kindle Nation Daily.
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Published on December 08, 2010 12:19

December 7, 2010

free copies of Curtains: Mystery Stories

Anyone interested in free review copies of Curtains: Mystery Stories, drop me an email, Tweet, or comment below--it is starting to get some sales but could use a few reviews, whether you love it or hate it. The collection contains nine stories by me plus bonus stories from Simon Wood and J.A. Konrath.

Also, post five reviews of my books on either Amazon, B&N, Goodreads and Shelfari, and I will send you a free signed copy of Thank You For the Flowers, my first story collection. This is not an attempt to "buy reviews"--I've always said, I don't care if you love me or hate me, just don't ignore me--but a way of thanking you for your time. And tomorrow, winners will be drawn for the Kindles!

Disintegration finally slid out of the Top 100 in the Kindle store after 36 days there. Thanks, everyone. As Gen. Douglas McArthur said, "I shall return, and what's this camel doing in my underwear?"
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Published on December 07, 2010 15:36

December 5, 2010

Scotty on the knob

Simon Royle gave me a kind interview on The Skull Ring: http://bit.ly/hcjGtW

Red Adept gave a rather astute review of As I Die Lying: http://redadeptreviews.com/?p=3911 (I know I need to revise that later-middle section)

And Joanna of Creative Penn has a video she's releasing next week:

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Published on December 05, 2010 10:30

December 2, 2010

The Future of Publishing Again

Someone asked my view on e-books, and though I answered in depth at Debbi Mack's place, here's a new summary:

1. Paper books will be around for the rest of our lifetimes, but bookstores will be weird and rare little shops in big cities.

2. Ebooks (and the Internet) will be how most people do their reading by 2020.

3. Reading will continue to decline and books will change as technology evolves, just like everything else about our lives changes.

4. The people who love to smell books and hold books? It's purely nostalgia, which doesn't minimize it, but that's all it is. Some people still love vinyl albums because they think they sound "warmer" and more "authentic." Some people said that about the old wax recording cylinders. People said CDs sounded "sterile." Yet how does almost everyone listen to music? How many home videos are on 8 mm film strips? The essential core of the information and story and entertainment won't change, but the structure will change. Even books themselves have evolved. Don't forget, this all started with sticks in the mud and berry juice on cave walls.

BTW Smashwords just announced an increase of royalties for Kobo, B&N, and the other tiny e-book outlets and also an agency pricing agreement that means those outlets won't be reducing prices anymore.

Also selected winners for Overbite: Blood Lite 2 (congratulations, Vicki Tyley) and for the Pandora's Box of e-books on Twitter. The DM was deleted so I assume that winner does NOT want the 100 free ebooks but I will wait five days before I announce another winner.

I still have some space for free Red Church Kindle copies on my list so please email me if you want a freebie tomorrow sent as a gift via Amazon. I have 26 more copies to give away in thanks for your support on the blog tour.
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Published on December 02, 2010 10:16

November 30, 2010

Day #90: Just a Guy with a Keyboard...and You

Ninety days.

An idea, a little typing, a lot of generous book bloggers, and many, many friends.
I started the blog tour with a simple goal of promoting e-books and the Kindle, celebrating the new era of literature, and meeting people who love books. Not just books, but words and stories, since we're not even sure what a book is anymore.

I've changed over the course of this blog tour. It went from "90 Days of Nightmares" to a three-month dream. I put myself out there, my real self, in a way I never have before, and you guys put up with it. I talked about this amazing journey, from my early rejection slips to where I am today, with more readers than I've ever had and more books available, and a bright future that's poised to grow and glow. You guys made me a #1 bestselling writer during this tour. I'll never forget that, because I know who did it. I wrote the words, but you created the synergy.

My daughter said, "Once you're a bestselling writer, you're one forever." That's true. Sales will slide because we all move on to new things, but Disintegration happened. The Red Church happened again and again. Cursed! and October Girls were born. Some screenplays and collections came out. But I feel very much the same, despite everything warming to a boil and my sales and connections growing organically and beautifully. It all feels right. But I'm still just a guy with a keyboard, telling stories, not much different than a year ago when I wasn't sure I'd ever publish another book and that maybe six paperbacks were going to be the only thing the obscure genre magazines would report in my obligatory three-line obituary.The book I never intended to publish, Disintegration, was written for my survival, during a dark time in my life. Maybe because it wasn't written for a theoretical market, it told some sort of truth. And it's fitting that novel became a breakthrough success. It's so ironic it seems inevitable.But the books are just part of the story. The fun comments, the new friendships, the blog discoveries, the expanding platform of people talking about books, reading, words, publishing, and just ideas are all wrapped up in this blog tour. It took a life of its own and I'm a little sentimental right now, but I look forward to going back and re-reading all the comments and spending more time getting to know you.We still have a few days, since the Kindle winners won't be selected for a week and you still have chances to comment at the recent blogs. And I am cooking up one final idea to make another run for Top 100 so I can give away one more Kindle, but, hey, we have at least three new Kindle owners in the world. And I know 90 percent of you are going to buy a Kindle anyway if you don't win, because you were interested enough to care.This phase of the journey is over. Winter is a natural time for going internal. I'll be back in the spring with another big event, but it's going to be simpler and shorter. In the meantime, I hope you will continue subscribing to my newsletter even after the winner is selected and announced. I will only use it for major announcements like giveaways or new releases, and I will continue with Wednesday writing chats here at my blog and my Web site is undergoing a redesign to make a multi-functional gathering place. As always I will reward my supporters, because I know where success is born.I heart you. Thank you.***Scott Nicholson is author of 12 novels, including the YA paranormal romance October Girls and the thrillers Disintegration, As I Die Lying, Speed Dating with the Dead, Drummer Boy, Forever Never Ends, The Skull Ring, Burial to Follow, and They Hunger. His revised novels for the U.K. Kindle are Creative Spirit, Troubled, and Solom. He's also written four comic series, six screenplays, and more than 60 short stories. His story collections include Ashes, Curtains, The First, Murdermouth: Zombie Bits, and Flowers. The Kindle Giveaway is part of Scott's blog tour. Complete details at http://www.hauntedcomputer.com/blogtour.htm. To be eligible for the Kindle DX or Kindle 3, simply post a comment below with contact info. Feel free to debate and discuss the topic, but you will only be entered once per blog. He's also giving away a Kindle 3 through the tour newsletter and a Pandora's Box of free e-books to a follower of "hauntedcomputer" on Twitter. Thanks for playing!
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Published on November 30, 2010 10:21

November 29, 2010

If I Were Your Monster

It had to happen. I've done almost everything there is in the field of literature except ghostwrite a celebrity bio. So with little fanfare (sit down in the back, you kids, and quit clapping--no fun allowed), here comes If I Were Your Monster, slobbering and clicking just in time for the holidays. Yes, for a limited time only, this full-color, 24-page children's book has fun rhymes, cool creatures illustrated by Lee Davis, and, well, lizard socks.

(Okay, kids, you can stand up and cheer! Hooray). Yes, you have to make your parents buy it for you. So cry, whine, pitch a brat fit, do whatever it takes to be the first kid on the block to own If I Were Your Monster. Aaaand...just in time for Christmas, special preorders are $6.95 INCLUDING SHIPPING! Yes, for less than the price of one of those stupid old grown-up books, you can have this beast at your door before St. Nick shows up and steals your tree. Or is that the Grinch?

At any rate, kids, just have your parents pay pal to hauntedcomputer AT yahoo DOT com. Or else hack their accounts and do it yourself. (Technically, I am not supposed to say that, so let me take that part back).
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Published on November 29, 2010 12:13